Being Unique – August 4.2011

“The most successful men have used seeming failures as stepping-stones to better things.”

—Grenville Kleiser

While he was still in his teens, Earl Tupper began a small business selling fruits and vegetables to his neighbors. He was good at it and learned quickly about the finer points of salesmanship. This was a big asset to Tupper when, years later, he began a new business. That enterprise, started in 1945, was a line of plastic containers that he dubbed Tupperware. At first, Tupper used the conventional method of marketing his products through retail stores. But after five years of mediocre sales, he began to envision a new plan of action. Recalling his earlier days, when he sold produce directly to housewives, Tupper decided to try this same direct approach in selling Tupperware.

It was 1950 when Tupper began selling his plastic containers directly to the people who would use them most. He invited people into homes and demonstrated the product. Sales were good, better than they had been in retail stores, and it was clear that this approach had considerable promise. However, it was also clear that Tupper could not sell enough product by himself, so he arranged for housewives to become Tupperware dealers. They could hold “parties” at friends’ houses, and each hostess would receive a gift. The housewives would have a part-time income, while maintaining their freedom to take their children to school and do the other household chores. By 1954, Tupperware had a network of over 9,000 dealers across the United States. Sales eventually spread to Europe, and today Tupperware is found in kitchen cabinets around the world.

Consider This: A product alone is not enough. You must devise a plan to sell your product, sometimes with a unique method, to your customers.

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About Robynn

Robynn Jaymes has spent her whole life in radio… 30 years!! And almost half of them have been at Star Country. Originally from Cincinnati, Robynn came to the area as a Liberty University student. Along with all things country music, Robynn is a big fan of Football!—The Virginia Tech Hokies, The Washington Redskins and, of course, the Cincinnati Bengals. And also, “I’m addicted to the Weather Channel,” she says. Right now, Robynn is a big fan if the music coming from Miranda Lambert, Lady Antebellum and Kenny Chesney! Robynn is also a winner of the Billboard Air Personality of the Year award. Hear all new Warm & Fuzzies with Robynn M-F at 11:45AM!

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